Staffing Conversation Series | EP1: Sam Baxendale

In the premiere episode of the APSCo Southeast Asia Staffing Conversation Series, Gareth Bibby, APSCo Southeast Asia Member Services Manager, engages in an insightful discussion with Sam Baxendale, Founder and Director of Kinetic, a Malaysia-based RPO firm focused on tech and high-growth sectors.

Sam recounts his 25-year career trajectory from the UK legal sector to establishing roots in Southeast Asia, including his transition from Singapore to Malaysia and the launch of Kinetic amid regional market shifts.

The conversation covers key topics such as:

• The evolution of Malaysia's recruitment industry, from shared services to centers of excellence in tech and finance.
• Challenges like brain drain to Singapore, the interdependent dynamics between the two countries, and developments in the Johor Special Economic Zone.
• The transition from traditional contingency recruitment to adaptable RPO models for long-term talent strategies.
• Future outlook for Malaysia as a hub for startups and offshore talent, emphasizing infrastructure, connectivity, and growth in white-collar sectors.

This episode provides essential perspectives for recruitment professionals, HR leaders, and industry stakeholders in areas like tech, engineering, and healthcare navigating Southeast Asia's staffing landscape.